Apotheca House

Branding | UX Design | Naming

Apotheca House is a preserved apothecary shop and museum attraction. Formerly owned by generations of a Quaker family, the old apothecary is a quirky and curious time-capsule filled with old remedies, herbs and medicine bottles.

The museum was looking for a fresh new identity package to showcase the exciting interactive possibilities the museum has to offer. The visual identity reflects the “trial and error” nature of medicine at the time and takes cues from cell cultures and bacteria to playfully represent the risk surrounding certain remedies at the time.
[Concept work for a student project]

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