OCEL Coffee

Packaging | Branding | Naming

Ocel Coffee is a sustainability-centred coffee house. Nestled in Padstow, Ocel offers its customers a relaxing escape from the bustle of the Cornish harbour town. The visual identity is inspired by the luminescent colours of the ocean, and the flowing currents you see when looking up under water. It represents how we need to take time out to “find the treasure” in life, like meaningful conversation, moments for ourselves or new and shared experiences.
To promote the brand as a premium coffee experience, a minimalist approach was used for the typography and layout. In addition, a recyclable material was chosen for the packaging to reflect the brand's commitment to protecting the environment from harmful plastic. 
[Concept work for a student project]

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