Pregnant Then Screwed

Campaign | Print | Digital

This campaign for charity Pregnant Then Screwed aims to turn the tide on the motherhood penalty in the workplace. It is inspired by the second wave of feminism in the 1970s — a cornerstone moment for women's equality.

Illustrations representing both work and motherhood have been combined to communicate a "tongue in cheek" message that reflects both the irrationality of the problem, as well as the power and strength of mothers.
[Concept work for a student project]

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